Analyst Report "Should Scare The Hell Out of Print Media" Shows that Public Notices Should Follow Eyeballs
Mary Meeker's exhaustive report about on line usage shows that the amount of time spent on line is more than 3 times than what is spent in print. Jeff Sonderman in his post on the journalism site Poynter.org referred to the specific chart as "The one chart that should scare the hell out of print media."
Meeker (a partner at Kleiner, Perkins, Caufield & Byers) explains that advertising dollars have not followed usage (from print to on-line and from desktop to mobile) but will catch up soon. We agree. Focusing on legal and public notices. at present, notice ad dollars are 100% in print, yet people are 3 times more likely to access information on line.